BUSINESS STORYTELLING & COMUMNICATION
NORA ACADEMY
Pioneering and specialized training center in the field of successful communication, persuasive and inspirational presentations
Introduction
Nora Academy is a program developed and expanded by ICTS, the parent company. ICTS Training & Coaching has been in operation since 2003, providing training and human resource development services to various organizations.
The Nora specializes in creating communication and inspirational presentations. These programs are designed to cater to customers across all segments, from individuals to large businesses.
Interview client
During the first week of the project, we held meetings with the client to discuss the product's mission, values, goals, and expectations for the outcome of the collaboration. This was an important opportunity to understand the client's needs and the significance of the task at hand.
A successful project starts with the listening phase, and we made sure to take the time to fully understand the client's perspective and requirements.
Brand mission
In this phase, we worked on the Nora Academy brand and its visual identity, ensuring that it aligned with relevant criteria.
01 Moodboard
Bussiness
Creative
Bright
Outstanding
Dynamic
When it comes to finding inspiration for design, it's important to look for a connection between the strategic objectives of a business and the story you want to tell. The success of a business strategy hinges on its objectives, which are the goals or milestones a business sets for itself to achieve within a certain timeframe in order to realize its vision and mission.
Target
Demonstrates the importance of determining focus.
Center
Represents the customer-centric business philosophy.
Dawn
Demonstrates the pioneering position of the business.
Communication
Represents the main service of Nora Academy.
02 Logo inspiration
Just like in communication, the success of conveying a message or solving a problem depends on identifying and focusing on the key elements of the story you want to tell. In other words, determining the focus is a critical factor in the success or failure of both business strategies and communication efforts.
03 Logo concept
Logo meaning
The name Nora in France is derived from the name Eleanora, which means "Light". Similarly, the Arabic variant of Nora is Noora or Nura, and carries the same meaning. In Greek mythology, light represents the Sun god. As the Sun is at the center of the zodiac circle, it reflects the need for individuals to express their uniqueness through art or the "Art of shining".
Logo ratio
To maintain consistency, it is important to follow the spacing and size guidelines for each element in the symbol whenever it is used. It is not permissible to alter the symbol arbitrarily from its original form.
The circle
Shooting target
The sun
Speech
01
▸ C = 14π (n)
▸ r = 7 (n)
02
▸ C = 16π (n)
▸ r = 8 (n)
03
▸ C = 36π (n)
▸ r = 36 (n)
04
▸ C = 68π (n)
▸ r = 34 (n)
05
▸ C = 96π (n)
▸ r = 48 (n)
02. White / Light background ┊ Printing ┊ 2 color
03. Canary background ┊ Printing ┊ Solid
01. Primary
05. Brand mark ┊ Favicon ┊ Submark
06. Text-based ┊ Wordmark
04. Dark background ┊ Printing ┊ Solid ┊ Negative
04 Logo Variants
The name Nora in France is derived from the name Eleanora, which means "Light". Similarly, the Arabic variant of Nora is Noora or Nura, and carries the same meaning. In Greek mythology, light represents the Sun god. As the Sun is at the center of the zodiac circle, it reflects the need for individuals to express their uniqueness through art or the "Art of shining".
White
RGB 255 255 255
CMYK 0 0 0 0
HEX FFFFFF
Pure, perfect, pristine, clear, light, depth
Dark gray
RGB 41 41 41
CMYK 70 64 63 66
HEX 292929
Neutral, carefree, quiet, mature, independentNeutral, carefree, quiet, mature, independent
Canary
RGB 255 215 0
CMYK 0 12 100 0
HEX FFD700
Happiness, optimism, wisdom, brightness, life, sunlight
05 Primary color system
In terms of visual design, yellow is a color that evokes creativity and inspires innovation. When combined with neutral tones such as gray and white, the use of yellow can help accentuate details and enhance brand recognition.
06 Primary Font
Typeface
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * () {} + - = / | \
Title
Business, Storytelling, Training.
Spacing ↕ 1.6 em ↔ 0.08 em
Normal text
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum
Spacing ↕ 1.6 em ↔ 0.04 em
Font description
Helvetica is a sans-serif font (no underlining) with a simple and easy-to-read design. It has become a symbol of minimalism and modern design.
Helvetica font is one of the most used and remarkable sans serif typefaces in the designing market that was designed by Max Miedinger and Eduard Hoffmann. It is also known as Neue Haas Grotesk. This is a new neo-grotesque design that has been inspired by the 19th century’s typefaces such as Akzidenz-Grotesk font and some other German and Swiss designs.
06 Visual pattern
The concept of graphic pattern originates from the term polka dot pattern. Polka dots are designs of patches of space filled with small circles.
NORA pattern includes a combination of several elements such as Polka pattern, sound wave movement and light. Accompanied by a contrasting color scheme that creates depth and emphasis for the design space.
Brand identity
This is the final stage to complete the project. Follow the brand identity system's rules to maintain consistency and convey the brand's vision and mission.
Let's create your brand story together.
Thai Nguyen is always ready to listen and accompany your brand, making it as much a journey of your life as it's a story of your successful career.
Scope of project
The project's scope was focused solely on the design aspect, specifically the brand identity and interface design. All actions were carried out over 1 month, including feedback and improvements. The breakdown of the project timeline was as follows:
Brand identity 3 week
Strategy 1 week